- 浅析英语广告中的修辞手法_商务英语论文
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Abstract: Advertisement is an important cultural phenomenon in peoples daily life. It not only provides the information of products people want to buy, but also enriches peoples spiritual life. Meanwhile, rhetoric is one of the most important devices...
- The Analysis of Rhetorical Devices Used in Advertisements
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Abstract The use of rhetorical devices can make a plain sentence become more vivid, colorful and attractive. This paper divides rhetorical devices into three kinds: phonetic devices which are further categorized into rhyme and assonance; lexical devi...
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