- 广告英语中的双关语翻译技巧_翻译专业英语论文
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Abstract: Pun plays an important role in English advertisement. Due to specific pronunciation, spelling and different culture, it is acknowledged that pun is difficult to translate. However, to some extent, on the basis of existing data, the paper an...
- 广告英语的语言特色_商务英语论文
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Abstract: Under the background of economic globalization, advertising as product of human social development, have penetrated into every corner of human life and advertising English has developed into an important practical literary style. This study...
- 从关联理论角度分析广告英语中的模糊限制语_商务英语论文
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Abstract: This study aims to investigate the functions of the hedges in English advertising. George Lakoff defined hedges as words whose job is to make things fuzzier or less fuzzy. Advertisers usually use hedges to stimulate consumers imagination, a...
- 广告英语的特征及其翻译_翻译专业英语论文
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Abstract: Nowadays, under the situation of economic globalization, the internationalization of advertising is becoming more and more obvious. So the problems of advertisement translation are often discussed in some occasions. When dealing with the ad...
- 论广告英语中的语言特色_商务英语论文
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摘 要 广告，顾名思义就是广而告之。作为一种宣传和传播信息模式，广告的作用不容忽视，因为它不仅只是一种说服顾客进行消费的技巧,更重要的是，它已逐渐成为社会交流的必须手段之一...
- 广告英语的语言特色及翻译原则与技巧_翻译专业英语论文
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摘 要 广告作为宣传产品和服务的理想媒介，具有吸引大众，促进消费的重要作用。随着全球经济和信息技术的飞速发展,广告在我们生活中的作用愈加凸显，从而成为人们生活中不可或缺的一...
- 广告英语的语言特色_商务英语论文
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摘 要 广告，顾名思义就是广而告之。作为一种宣传和传播信息模式，广告的作用不容忽视，因为它不仅只是一种说服顾客进行消费的技巧，更重要的是，它已逐渐成为社会交流的必需手段之一...
- 广告英语的语言特点和翻译_翻译专业英语论文
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摘 要 商业广告英语不仅是企业出口销售、开拓海外市场的一个主要手段，而且随着外国广告的大量涌入，它已成为我国企业和消费者获取商品经济信息的重要来源。广告英语作为一种应用在商...
- 广告英语语言特征_商务英语论文
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摘 要 广告是一门浓缩的，综合的，商业性的艺术，广告英语作为一种应用语言，因其所具有的特别效能，已日趋从普通英语中突出而发展成为非刻板的专用语言，遣词用句与通常英语也有许多...
- 广告英语中双关语的应用和翻译_翻译专业英语论文
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Abstract: With the development of the society, advertising is playing an increasingly important role in our life. More and more advertisers use rhetoric to make advertising more vivid and attractive. Pun is one of the common methods. Pun uses words o...
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