- 广告英语的语言特征及其翻译_翻译专业英语论文
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Abstract: As the rapid development of Chinas reform and opening, there has been a dramatic increase in the number of Chinese enterprises and products flowing into the international market, and at the same time more and more foreign enterprises and go...
- 广告英语中的修辞及其翻译方法_翻译专业英语论文
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摘要 广告在日常生活中很常见，它主要目的就是引导消费者购买更多产品。今天在经济全球化的趋势下，国际交流和合作频繁，广告英语受到越来越多的人重视。本文主要讨论了几种修辞方法...
- 广告英语修辞手法的翻译方法_翻译专业英语论文
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Abstract: With the fast development of social economy and the increasing international cooperation in trades, advertising is becoming more international than ever. An excellent advertisement brings many advantages, such as it can arouse customers att...
- 顺应理论视角下的广告英语翻译_翻译专业英语论文
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Abstract With the further development of economic globalization, modern advertising has become an integral part of modern business. As a special form of literature, advertisement has rich connotation, not only relating to the linguistic factors, but...
- 广告英语中的双关语翻译_翻译专业英语论文
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摘 要 作为一种应用型语言，广告英语有着其独特的语言风格和特点。修辞是广告语言中的一大亮点，而在众多的修辞手法中，双关语的使用最广泛。它简洁，幽默，生动的特点能很好的传达广...
- 广告英语的修辞特点及其交际功能_商务英语论文
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Abstract： As a way of publicizing and transmitting information, advertisings role cant be underestimated because it is not only an artful technique in persuading people to buy, but also gradually has become a must for social communication, which in...
- 广告英语中的双关语翻译_翻译专业英语论文
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Abstract: In the modern society, advertisements are playing a very important role in the market of products. Many businessmen try to attract customers attention through the advertisements. The use of advertising language also becomes more and more im...
- 广告英语中修辞手法及其翻译_翻译专业英语论文
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Abstract： Advertising is an important marketing strategy in our daily commercial activities. As an applicative form, advertisement English has its own language features which mainly embodies in the selection of words, structure of sentences and usa...
- 言语行为理论在广告英语中的应用_商务英语论文
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Abstract: This thesis tries to take a close look at the application of speech act theory put forward first by J. L. Austin in the 1960s and developed by his student J. Searle and other scholars, home and abroad, in advertising English. Advertisement...
- The Partial Tone in English Advertising Language
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Abstract English advertising language as an applied language has its own unique style and features. In order to achieve widely expected results, advertisers ingeniously use partial tone which not only can make oblique references to the issue and seiz...
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